The Kingsland Wildflowers project is the result of neighborhood partnerships between local businesses and community organizations committed to environmental sustainability and community development. 



The concept was envisioned early in 2015 when Marni Majorelle, owner and founder of Alive Structures green roofing company, saw an opportunity to create habitat for plant and wildlife alongside a community space encouraging conversation and education around New York City conservation efforts. The dream was to utilize existing warehouse infrastructure in Greenpoint to cultivate native grasses and wildflowers to support birds and insects in the neighborhood. With the help of wildlife experts at NYC Audubon Society and property owner, Broadway Stages, a proposal was submitted to the Greenpoint Community Environmental Fund (GCEF) to transform the 520 Kingsland Avenue warehouse into such a green space.  

The Kingsland Wildflower roof will provide a green corridor of native grass and flower habitat for NYC’s bird and insect populations.
— Marni Majorelle, founder and owner of Alive Structures


  • April 2016 - Alive Structures and NYC Audubon acquire GCEF funding alongside matching funds from Broadway Stages.

  • May 2016 - Phase 1: Construction of first 10,000+ square feet of green roof begins.

  • August 2016 - Phase 2: Native planting and seeding begins.

  • September 2016 - Kingsland Wildflowers Festival marks the grand opening of green roof and community engagement center.

  • June 2017 - Phase 3: Construction begins on remaining 11,800 square feet of north Sedum green roof as per first round of GCEF funding.

  • August 2017 - Completion of Phase 3 and installation of second Sedum roof. The combined green roof area now totals over 22,000 square feet.

  • October 2018 - Phase 4: Construction begins on 3rd floor education garden.

  • June 2019 - Completion of 3rd floor educational garden with colonization plot and living wall feature.

  • July 2019 - Management of Kingsland Wildflowers rooftops and community space transitions from NYC Audubon to Newtown Creek Alliance. More info here.